We were engaged by the Victorian Department of Health and Human Services to manage communications and rebrand for the transition to be called Mildura Base Public Hospital.
As part of this project, we created the Hospital’s new corporate identity, led by community and staff consultation to ensure local support and buy-in from day one. The private hospital brand transitioned into the new public brand, which required a completely new look and feel.
In less than four months and during the height of COVID-19 we rebranded the entire hospital, including:
. Website, socials and internal communications
. Signage, wayfinding and collateral
. Internal and external stationery
. Uniforms and baby onesies